Developed and launched a comprehensive content strategy and B2B marketing plan, improving lead generation.

Performed SEO analysis, keyword research, and content creation using SEMrush to boost organic growth.

Managed email marketing campaigns and newsletters through HubSpot, boosting subscriber engagement.

Coordinated and collaborated with the creative team to produce high-quality marketing content across various platforms.

Carried out employer branding initiatives to attract and retain top talent.

Created custom illustrations for various clients across games, zines, and small businesses, often for promotional and marketing purposes.

Designed brand assets and developed branding guidelines for small businesses.

Set up and managed the Steam page, including the creation of branding assets.

Coordinated project management efforts using Notion, ensuring efficient workflow and task tracking.

Designed level assets and environments in collaboration with the development team.

Prepared and polished user interface layouts (wireframing, final design, dimensioning) for the technical implementation of customer projects.

Carried out graphic QA and acceptance of the frontend implementation based on the created design concepts and requirements.

Created marketing materials for bitExpert AG and ‘unKonf’ event series.

Led community management efforts on Discord and Steam, fostering an engaged player base and gathering valuable feedback.

Pitched the project to publishers and coordinated marketing efforts, increasing project visibility and securing government funding from MFG Baden-Württemberg.

Developed a creative vision and unique art style, including character and environment design.